The Business of Yoga
w/ Jess Neff, Jason Moon, Nicola Jean Smith
Saturday & Sunday, September 13th & 14th
8:00am - 06:00pm | 6:30am - 6:00pm

The Business of Yoga – Shortcuts to Success

A comprehensive course designed for Yoga & Wellness professionals eager to refine their business skills and excel in the competitive wellness industry. The program delivers practical strategies, actionable insights, and essential tools to build and grow a thriving and sustainable business.

KEY FEATURES:

Business Fundamentals:
Develop a robust understanding of business principles specific to the Yoga & Wellness industry, including management, marketing, and client relations.

Importance of Your Bio:
Receive guidance on crafting an impactful bio, including interactive photography and copywriting tips. You will walk away with a professional digital Bio Photo & written Bio as edited by our experts!

Marketing Strategies:
Learn the secrets to effective techniques for promoting your retreats, workshops, immersions and trainings, covering key aspects of branding, digital marketing, social media, and community engagement. **Including marketing avenues, Canva, SEO and more!

Client Retention:
Learn strategies for retaining clients and fostering long-term relationships through personalized experiences and a supportive community.**Including creating engaging newsletters, interactive workshops and online webinars!

Operational Efficiency:
Discover tips for streamlining operations including internal and external communications, and optimizing management systems to enhance overall efficiency.  **Including email & DM management, Google Systems, and online platforms!

BENEFITS:

Expert Guidance:
Gain valuable insights from industry experts with a proven track record in the wellness business sector.

Practical Tools:
Receive templates, checklists, and other resources to effectively implement strategies.

Networking Opportunities:
Connect with fellow Yoga & Wellness professionals to share experiences and explore collaboration opportunities.

Who Should Attend?
Yoga & Wellness instructors/facilitators aiming to transition into business ownership.

Yoga & Wellness entrepreneurs looking to expand their reach and impact.

Students curious about creating a sustainable career in the Yoga & Wellness industry.

“The Business of Yoga – Shortcuts to Success” equips participants with the knowledge and tools needed to navigate the complexities of running a business and achieve enduring success.

SCHEDULE:

Day 1

8:00-8:45 Yoga Nidra & Visualisation Practice & Journaling

8:45 -9:30 Welcome Circle

9:30-10:45 Intro to the Business of Yoga

10:45-11:45 Brunch

11:45-1:15 Website Platforms

1:15-2:15 Importance of Branding

2:15 – 2:45 Marketing Avenues

2:45-3:00 Break

3:00-4:30 Photo Play Workshop

4:30-5:00 Q&A

5-5:15 Closing Meditation / Visualisation

Day 2:

6:30-7:15 Yoga Nidra & Visualisation Practice & Journaling

7:15-8:30 Bio Portrait Photo Session

8:30-10:00 Payment Gateways

10:00-11:00 Brunch

11:00-12:30 Social Media & Canva

12:30-1:30 Pillars of Branding

1:30-3:00 Photo Play Homework & Review

3-4:30 Digital Marketing Presentation w/Gaia Digital Agency

4:30-5:00 Q&A

5-5:30 Closing / Farewells

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The-Business-of-Yoga_WEB-POTRAIT
About the teacher
Jess Neff, Jason Moon, Nicola Jean Smith

Jess Neff, a seasoned yoga instructor herself, leads Yoga Yojana Business Management Services as its founder and director. With a strong foundation in Hatha Yoga, Jess has expanded her expertise through advanced training in Vinyasa Flow, Pranayama, Yin, Yoga Nidra and Pre/Postnatal Education.

Over the past 12 years, she has enriched her practice and teaching across Bali, Maui, Sydney, and New Zealand.

At Yoga Yojana, Jess excels in the planning, marketing, and coordination of retreats, workshops, and teacher training programs for international yoga teachers, showcasing her expertise in yoga and wellness. For over 10years she has represented and managed the businesses for highly renowned teachers at the Yoga Barn, including Emily Kuser, Tina Nance, Carlos Romero, Daniela Mandala, Bex Tyrer and Tanya Kaps.

Additionally, she collaborates with the yogis at WE’AR | Yoga + Off Duty Wear, further integrating her passion for yoga with innovative lifestyle solutions.

 

Jason Moon has been involved in the media all his life, loving the power of photos, videos, and sound to create emotion, connection, and joy.

For the past 10 years, he has been capturing the beauty of yoga teachers on their path of learning and growing their genius, positively impacting hundreds of people along the way.

In New Zealand, he worked as a field director and reporter for TV, producing spoken feature stories for Radio New Zealand. During his on-air tenure, he had the honor of interviewing the Dalai Lama.

Through his journey of interviewing amazing people, he has refined his ability to make others feel at ease in front of the camera, enabling them to put their best foot forward and open up with authenticity, aliveness, and love.

 

NicolaJean has been living full time in Bali for 6 years. Prior to and through Covid she was responsible for The Yoga Barn Marketing namely strategy, production and social media. In 2020 she was tasked as the Project Manager, and Brand Manager launching YogaBarnOnline.com. As a trained Yoga Teacher, Traditional Chinese Medicine Acupuncturist and Craniosacral Therapist she intimately understands the entrepreneurial upskilling required by wellness facilitators to successful administrate their businesses. Taking gifted and passionate individuals into unknown areas of business planning, creative marketing and implementation with online software and social media.

Previously as an Australian based Communication & Marketing Consultant her career highlights include: St Kilda, Victoria business and Victorian tourism & Australian tourism awards; Marketing Manager – 2012 international food & wine festival – Margaret River Gourmet Escape; Project Management & industry training for Margaret River Chamber of Commerce & Industry and Margaret River Tourism Region Business Awards in 2014; consultant for tourism strategy vision & strategy – Nature & Adventure Based Tourism Strategy 2014/2015, Australia South West.

PRICE LIST

Early Bird

IDR 5,75mill
(limited spots)

Regular

IDR 6,75mill


*We recommend that you arrive 15 minutes prior to the start time. If you arrive after the published start time, you may be denied access and your booking will not be refunded.

What will happen if I arrive late to the event?

We recommend that you arrive 15 minutes prior to the start time. If you arrive after the published start time, you may be denied access and your booking will not be refunded.

What should I do if the event is canceled?

If this event is canceled by The Yoga Barn prior to the start time, you are eligible for a refund of your ticket. We do not cover reimbursement of any associated booking fees that exceed our published ticket price. Please be aware that refunds may take up to 30 days.

I bought my tickets but I can’t attend the event. What should I do?

If you are unable to attend this event, you are eligible for a full refund of the ticket price if you contact us at least 24 hours in advance of the published start time. Contact must be made via email to [email protected] or in person at The Yoga Barn reception desk. We are not able to process refunds for any reason if you contact us less than 24 hours prior to the published start time. We do not cover reimbursement of any associated booking fees that exceed our published ticket price.

I would like to offer a event at The Yoga Barn. Can I do so?

Depending on the offering, we are happy to consider the request.  Please take a few moments to fill out this form to tell us more.